




MERCHANT ACCOUNT AFFILIATE PROGRAMS
There are several types of “merchant account affiliate programs” with different payouts for each of those programs. This article will look in to some of them and tell you how much you can earn with each type of affiliate program. This article will also explain where you can sign up for those “merchant account affiliate programs”.
A “merchant account affiliate program” is a referral program on the internet where the owners of one website will refer their visitors to another website where the visitors can purchase something, if they like any of the products. The owner of the second website has to pay a commission to the owner of the first website, since it was the first website that referred the person to the second website.
“Merchant account affiliate programs” are extremely popular with consulting, hosting, web design and with businesses, where the customer is seeking some advice on setting up the credit card systems. “Merchant account affiliate programs” have 2 basic structures for making payments: Pay per account and pay per lead.
“Pay Per Lead”
“Pay Per Lead” pay out structure programs pay you a fixed fee or a percentage for each referral. A referral is a visitor who wants to apply for a new merchant account. The affiliate gets paid no matter whether the visitor actually creates a new merchant account or not.
Pros:
For each application the affiliate will get paid
The affiliate will get paid without regard to whether or not the visitor actually sets up the merchant account
The turn around time for payments is much faster
Cons:
The rate of commission is very low
“Pay Per Account”
This type of affiliate programs only exists in “merchant account affiliate programs”. The affiliate is paid when the visitor referred by him actually applies for and gets approved for the merchant account. Unlike the “Pay Per Lead” affiliate program, here the affiliate will get paid only after the person referred by him applies for and gets approved for the merchant account. If the person is not approved for the merchant account then the affiliate does not get paid.
Pros:
The commission is very high here.
Cons:
Most of the applicants don’t get the merchant account
There is a huge delay as the affiliate will get paid only after the merchant account is set up
The affiliate will have no control over the process after he or she refers the person
Difference between the 2 programs:
With the “Pay per Account” affiliate program, the affiliate will have to trust the company and hope that his lead will open an account. This is not necessary in the “Pay Per Lead” program.
According to historical data, not more than 30% of the leads will actually be converted into real customers even by the best merchant account provider. Hence, affiliates who work under the “Pay Per Account” scheme will, at best, get paid only for 3 out of 10 people they refer.