TIPS ON AFFILIATE MARKETING – PRE-SELLING YOUR PRODUCTS

Merchant account affiliates are the laziest business people you can ever meet in your life. All they do on a working day is put up some links somewhere on the internet and then go away to enjoy with their family and friends. This is not marketing. It is not even funny. The basic fact is that many merchant account affiliates have no idea how to market their products. They have no idea what to do to shine in their business and beat the competition. This article will help merchant account affiliates to market their product by explaining one way of marketing – Pre-selling the product.

So what is Pre-Selling?

Pre-Selling is nothing but giving a little information about your product to the prospects before you actually take them to the sales web page. Most merchant account affiliates don’t do this. Most of them take their prospects to the sales web page directly. This method might not work in some cases. A good sales web page may get you a decent conversion rate, however when you are competing with several thousand merchants spread all over the globe, you need to do some thing more than what they do to attract customers. You should have some thing that distinctly separates you from the rest of the herd. The prospect should have one more reason to buy from you. This is what pre-selling will give you.

How can you do this? This article will not explain this technique in detail. The book that explains the complete method runs for 50 pages. Hence, this article will only explain it in a nutshell. Firstly, any merchant account affiliate should ensure that the web traffic he is getting is genuine. You have to make sure that the people are really interested in your product. Next, you should find out, through surveys and other methods, what your customers want, so that you can deliver it to them. Finally, create a pre-sell page for your self. This will give you a better chance of getting the right prospects to your sales page and hence your conversion rate will be very high. There are several ways to create a pre-sell page.

This is the complete process in brief. The actual procedure is really elaborate and involved. Fundamentally, you have to learn to be a good copywriter to create a decent pre-sell page. The truth is that pre-selling involves some work and is not a walk in a park. This is the reason why most of the merchant account affiliates don’t use this technique. But, this is the exact reason why you will have an advantage over your competitors by pre-selling. The reason for this is when the consumer views the pre-sell; he or she is more prepared to purchase the product from you. Most of the online marketers don’t realise this and hence don’t use this technique.

Therefore, if you are one of those lazy affiliates, this might be a good option for you.